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Impact of Efforts

Knowing what elements of your campaigns are driving quality leads, which channels are effective with your audience, and delivering the value your customers are seeking when they are seeking it are all hallmarks of effective marketing programs. Leveraging that intelligence to develop markets, or expand into new markets is how marketing drives business growth.

 

We work with you to get to that level of effectiveness by:
  • Develop strategic plan for programs to ensure maximum effect of tactics across channel, compound results
  • Develop strategic plans for awareness and lead generation, ensuring integration to maximize spend
  • Track impact points that assist in closing sales, clearly understand what campaign elements make an impact
  • Define lead qualification criteria and nurturing flows with input from sales, continuously develop profiles
  • Develop plan of attack to engage market opportunities focusing on high return markets first
  • Identify opportunities in target markets by understanding what criteria identify buyers



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PEOPLE

Insight into impact of campaigns and their elements will benefit your marketing team in the following ways.

  • Your team will be focused on program objectives, not just marketing tasks.

  • Resources will develop campaign materials that make an impact, not standard campaigns.

  • Your marketers will know your customer, their buying journey, and how to interact effectively.

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PROCESS

Through process automation in data collection and campaign delivery, you will see the following benefits.

  • Instead of blanketing all channels, you will know focus on the right channel for each buyer.

  • You will track behavior, and know how to serve the buyer instead of guessing.

  • You will automate routine tasks, and deliver personalized experiences.

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TECHNOLOGY

By leveraging your current technology to work for your teams and processes, you will see the following benefits.

  • Buyer behavior will trigger campaign responses in real-time, not your time.

  • You will know every point of interaction your campaign has had with a customer.

  • You will see the real buying journey, not just what you think the journey should be.



Services

We also offer services that can optimize the effectiveness of your marketing and sales team integration, and provide clear insight into the cost of sales and accurate revenue forecasting.

Marketing & Sales Optimization

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Financial Insights

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Impact of Efforts

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Contact Us

If you are interested in learning how your marketing efforts are impacting your sales, or what elements of your marketing are most effective at driving sales, contact us today.

Our clients can expect a comprehensive needs assessment followed by a tailored strategic overview based on initial and long term needs and goals.

We focus on defining and implementing the right solutions for your organization.



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Portland, OR 97209

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