Segmentation & Targeting


We work with clients to implement segments across customers and prospects to test messaging, imagery, and offer by customer & prospect.

  • Create prospect and customer profiles based on analytics.
  • Develop segmentation criteria for creating segmented lists to utilize in sales and marketing.
  • Create segment specific messaging and delivery plans to customer and prospect lists.
  • Implement data supported metrics to test and learn what messaging and channel is most effective for each segment.

If your organization is ready to target and communicate to your prospects and customers with personalized relevant content, contact us today.


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