William is a founding partner at Bottom Line Strategy Group, and an experience industry leader in marketing and technology with over 20 years of leadership experience across organizational development, global service expansion, and strategic program implementation. William combines his experience in technology, understanding of organizational design, and his practical approach to bring solutions to clients that meet their needs for today and tomorrow. He has deep experience in the enablement of technology to facilitate efficiency and improve effectiveness of marketing and sales teams for small businesses and global organizations, providing a platform of scalability to support growth.
William received a Bachelors in Finance and Economics, and a Masters in Information Systems from Drexel University. An East Coast transplant, William enjoys taking advantage of all the Pacific Northwest has to offer from brew pubs and local cuisine to the hiking trails and golf courses.
Some of the organizations I have had the pleasure to partner with during my career.
My most recent articles on Forbes
AI can be a valuable resource beyond prospecting.
Tips On Using AI to Optimize Deals, Forecasts and Automate Routine Tasks
AI can be a powerful tool for sales prospecting.
How to Leverage AI to Aid Prospecting & Sales
Learn how attribution models make your marketing more efficient.
Do You Know What is Really Driving Sales?
Take a hard look at your data to ensure that you're GDPR compliant.
What Does GDPR Mean For Sales Prospecting?
A primer on the advantages of account based selling and marketing.
What Does Account-Based Marketing and Selling Mean?
Learn about the key elements that go into effective customer service chatbots.
Using Chatbots as a Customer Service Virtual Agent
The importance of alignment in your sales and marketing organizations.
Marketing and Sales Teams Must Be Aligned At All Times