William is a founding partner at Bottom Line Strategy Group, and an experience industry leader in marketing and technology with over 20 years of leadership experience across organizational development, global service expansion, and strategic program implementation. William combines his experience in technology, understanding of organizational design, and his practical approach to bring solutions to clients that meet their needs for today and tomorrow. He has deep experience in the enablement of technology to facilitate efficiency and improve effectiveness of marketing and sales teams for small businesses and global organizations, providing a platform of scalability to support growth.
William received a Bachelors in Finance and Economics, and a Masters in Information Systems from Drexel University. An East Coast transplant, William enjoys taking advantage of all the Pacific Northwest has to offer from brew pubs and local cuisine to the hiking trails and golf courses.
Some of the organizations I have had the pleasure to partner with during my career.
My most recent articles on Forbes
A primer on the advantages of account based selling and marketing.
What Does Account-Based Marketing and Selling Mean?
Learn about the key elements that go into effective customer service chatbots.
Using Chatbots as a Customer Service Virtual Agent
The importance of alignment in your sales and marketing organizations.
Marketing and Sales Teams Must Be Aligned At All Times