The team at Bottom Line Strategy Group has been involved with sales and marketing for many years and like to share our ideas, perspectives, and insights about what we have experienced, what we have seen work or not work, and insights on how to apply this experience to your business.
Machine learning is the ability to give a computer access to data and then allow it to "learn" from that data. Over time, as the computer accumulates more data, it can identify patterns and make decisions with little human intervention. Artificial intelligence, or AI, is a broader term that refers to a computer's ability to take what it has learned and use that to carry out tasks that are usually ... read more
These include customer relationship management (CRM) and marketing automation tools (MA). When applied properly they significantly improve efficiency, sales and marketing activities. Things to consider when choosing the right tools for your business: What are your goals? Is it revenue, building channel sales, increasing awareness of your products and services, or all of the above? Clearly define y... read more
All companies that sell products or services should strive to sell smarter. Selling smarter is about taking advantage of today’s sales and marketing tools and managing them appropriately. There are infinite technological solutions for sales and marketing in each industry, and it is critical to make the most of them. We encounter many companies that have not aligned their sales and marketing ... read more
Long gone are the days of cold calls and knocking on doors in the hopes of meeting new prospects and clients. In today’s world people are bombarded with sales pitches all day through our constant exposure to the media and social networks. Everyone’s attention is spread very thin, between multiple devices, networks and news outlets. Professionals are exposed to this overabundance of noi... read more