The team at Bottom Line Strategy Group has been involved with sales and marketing for many years and like to share our ideas, perspectives, and insights about what we have experienced, what we have seen work or not work, and insights on how to apply this experience to your business.
Selecting tools without thinking through how you will use them is a waste of time and money.There are literally hundreds of options to choose from when it comes to a CRM and Marketing Automation solutions. If you don't use any of them you are making things a hell of a lot harder than they need to be, and not providing your team with the tools they need to succeed.If you don’t plan, don’t bothe... read more
It is the latter group that we often consult with on implementing an AI solution to further optimize their marketing and selling operations. As part of this process is the education around the difference between machine learning and AI, simply put machine learning can identify patterns in data to make decisions, where AI can take that information to carry out tasks typically performed by humans. S... read more
There is A LOT of Inefficiency HappeningWe have found that small, seemingly insignificant inefficiencies often add up and cause a detrimental loss of potential revenue. These inefficiencies can include having too many meetings, spending too much time crafting emails prospects, data entry disorganization, having too many systems to use, or incorrect implementation of software solutions. . All of th... read more
Machine learning is the ability to give a computer access to data and then allow it to "learn" from that data. Over time, as the computer accumulates more data, it can identify patterns and make decisions with little human intervention. Artificial intelligence, or AI, is a broader term that refers to a computer's ability to take what it has learned and use that to carry out tasks that are usually ... read more