The team at Bottom Line Strategy Group has been involved with sales and marketing for many years and like to share our ideas, perspectives, and insights about what we have experienced, what we have seen work or not work, and insights on how to apply this experience to your business.
It is the latter group that we often consult with on implementing an AI solution to further optimize their marketing and selling operations. As part of this process is the education around the difference between machine learning and AI, simply put machine learning can identify patterns in data to make decisions, where AI can take that information to carry out tasks typically performed by humans. S... read more
There is A LOT of Inefficiency HappeningWe have found that small, seemingly insignificant inefficiencies often add up and cause a detrimental loss of potential revenue. These inefficiencies can include having too many meetings, spending too much time crafting emails prospects, data entry disorganization, having too many systems to use, or incorrect implementation of software solutions. . All of th... read more
Machine learning is the ability to give a computer access to data and then allow it to "learn" from that data. Over time, as the computer accumulates more data, it can identify patterns and make decisions with little human intervention. Artificial intelligence, or AI, is a broader term that refers to a computer's ability to take what it has learned and use that to carry out tasks that are usually ... read more
These include customer relationship management (CRM) and marketing automation tools (MA). When applied properly they significantly improve efficiency, sales and marketing activities. Things to consider when choosing the right tools for your business: What are your goals? Is it revenue, building channel sales, increasing awareness of your products and services, or all of the above? Clearly define y... read more